Tuesday, September 5, 2017

Will Andrew Zaloumis be criminaly charged for neglecting Lake St. Lucia and the St. Lucia Estuary system ?

The latest news here today, Tuesday 05 September 2017 is that Uncle Andrew, or Andrew Zaloumis has resigned from his position as CEO of the iSimangaliso Wetland Park World Heritage site.  This is good news for some folks and bad new for some others. Those who have been the recipients of his good favours may be not too happy, but many South Africans, specifically those who  want to go fishing and enjoy our beautiful golden beaches along the Elephant Coast of KZN South Africa, are thrilled beyond belief that this tyrant has stepped aside.

Andrew Zaloumis as CEO of the IWPA has caused many hardships and cost the Elephant Coast dearly. In 2004 KZN Tourism issued an OCCASIONAL PAPER (#OccasionalPaper20 ) discussing the loss of 20 000 jobs caused by the knock on impacts of the 4x4 ban ( 4x4 ban blog ) #4x4ban  this document makes it very clear that these losses are huge and need government interventions.   Uncle Andrew on the other hand convinced the powers that be that the increase in INTERNATIONAL TOURISM would off set these losses and so they were ignored.

Problem is that the INTERNATIONAL TOURISM did not materialize, and the numbers are still (September 2017) well below the safety thresh hold with most tourism businesses within St. Lucia battling to make ends meet.  There are how ever a select few who have been hand picked by #UNCLEANDREW to make big returns on investment within the exclusive up-market international tourism sector. The losses within the domestic  tourism market were predicted, and intentionally side- lined with Good PUBLIC PERCEPTION MANAGEMENT  and bad intent perhaps even criminal intent on the part of the board of trustees at the IWPA  under the direct supervision and instructions from #UNCLEANDREW as CEO of the iSimangalsio Wetland Park Authority.

This document outlines just how well documented the predicted losses within the Elephant Coast Tourism sector was .  These predicted losses were deliberately ignored, as per linked document, and today the village of St. Lucia is nearly bankrupt,     and the tourism flow figures are way below those
of 1997-1999.  Once #UNCLEANDREW too over as CEO of the #IWPA (iSimangaliso Wetland Park Authority) things went south, coz this fella was hell-bent on changing the face of tourism to suit the needs of the eleite, and exclude us as commoners or ordinary south African citizens.

Prices skyrocketed, and the tourism market changed its colours under Andrew Zaloumis as CEO of the iSimangaliso Wetland Park Authority.  Lake St. Lucia itself was just a pawn in #UncleAndrew 's plot to break / destroy the domestic tourism market along the Elepehant Coast of KZN South Africa as this would put him in a good place to manage the upper market international tourism trade in a very nasty and self cemterd way, where few would get rich and many would suffer bankruptcy.

take your time and do the home work yourself.  Me telling you that #UNCLEANDREW was bad is not going to help, as nearly every person I speak to has been subject to the #IWPA public perception management strategy that makes the CEO (  #UNCLEANDREW ) look good and right for the job.  How ever once one gets on the ground and talks to the folks who have lost their livelihoods one sees a very different picture.  Problem is that the news papers and other media are afraid of government reprisals, should they say anything untoward.  #UncleAndrew and his team within the inner workings of the ANC have ensured that the truth is well hidden and buried under so much red tape that those looking soon give up.  

Problem is that nature reveals all, and the natural ecosystems within the iSimangaliso Wetland Park are now about to be revaled for what they are....   A DISASTER ZONE and not a paradise as the IWPA and associates have been trying to convince the public.

It is my personal opinion that Andrew Zaloumis should be held criminally liable for the loss of habitat and breeding grounds for marine species within the iSimangaliso Wetland Park World Heritage site.

Where to from here ?  Well I suggest that you read this blog next, before making any decisions...

Wednesday, August 16, 2017

Imfino Yethu a new green grocer coming to the St. Lucia hospitality scene.

Imfino  Yethu - project works initiative.

Imfino Yethu is a new green grocer coming to  St. Lucia,
Imfino Yethu your green grocer in St. Lucia
KZN south africa. Imfino Yethu came about  as a spin off of a project work  initiative.  The initial intent  at project work, was to empower a group of ladies in the Dukuduku South region  area, within the subsistence agricultural arena,

The question became what does the market require?  And is there sufficient market size to remain viable once training completed?

upon investigation of the local green grocer business it was discovered that  there is no local green grocer within the Mtubatuba local municipality.

It was thus a  logical conclusion that project work establish a green grocer  to take up   a share of the green grocery business  which will fulfil the needs of the local hospitality industry and the Food and beverage industry of the Greater St. Lucia area.

Project work has passed the Imfino Zethu project along to one of the pioneer members of the project work management team   WE at Project work  expect this project to be  run as a viable profit making business.  AS long as Imfino Yethu remains viable, the trainees empowered by our practical farming for subsistence farmers, will have a sustainable outlet for these folks to maintain in the vegetable and herb growing business, showing profit for their physical inputs.

Besides the official prefered outlet for these trainees end products, The hospitality industry along with the food and beverage industry, there is also a reasonable sized market for the various greens that are consumed by the indigenous population of the Mtubatuba local municipality.  Then there is also the new market that is opening up due to the exposure of the south African market to shows like master chef, and braai master, where all these fancy herbs and related fresh produce are used to prepare really tasty dishes.  These online cooking shows are slowly opening up the niche areas to speciality herbs and indigenous food products like wild spinach, amongst many others.

There is no outlet for these products, as there is no marketing done by the farmers and farming associations within the Mtubatuba Local municipality. Imfino Yethu and Project work along with our marketing teams and advertising partners are in the process of changing this, and there will soon be some aggressive marketing of these fresh herbs and related spinach / green leaf varieties.

This marketing of fresh herbs, greens and other veggies will be a FUFISM based online marketing drive associated with a print media campaign, focusing on the local household markets of the Monzi / Dukuduku / St. Lucia / Khula and an online campaign along with a #HASHTAG  focusing on all visitors to St. Lucia, highlighting restaurants where this produce is prepared and served, with a primary focus on the local Imfino and other indigenous greens.

Subscribe to this blog to keep informed of when the doors of Imfino Yethu will be open to the public

Also do a hashtag search for #IMFINOYETHU to discover who is talking about this agricultural development project.

Wednesday, May 3, 2017

Project work and Old School birding tours team up.



Project work :  We will be working with  Old School birding tours to establish #OLDSCHOOLBIRDINGROUTE

Water lilies on the pond,
Water lilies

 
Establishing a functional birding route that consists of bird hides put in place by project work trainees is not going to be an easy task.  But this does not mean that it is impossible, just that it will be time consuming and a rather labor intensive exercise.
I
The basic idea is that we help individual property owners to establish bird hides with related infrastructure, such as ablution facilities, a dining area or lapa, on their property, then bring tourists, birders and environmentalists as well  as others  such as nature lovers or those who just want to enjoy the outdoors, to make use of these bird hides, with associated facilities and enjoy the great African out doors in style and comfort.

Each bird hide we successfully add to the birding route will improve the over all value of the route and offer extra jobs to the growing list of folks who have benefited from the activities of project work.  If we do this right, and put up cluster hides, which have a central info center, along with arts and crafts  shops, coffee shops and perhaps accommodation thrown in, then our birding project will be very successful.

Each bird hide has the potential to add three or more new jobs to the tourism market, depending on the hide location along with related facilities. These  jobs would be


Bromeliads in St. Lucia
1) The bird hide creator and once created, this job will be reallocated to maintenance​ and environmental care, where feeding The birds will be a primary task
2) Catering staff to look after needs of folks who make use of bird hide
3) Birding guide and  related administrative staff

This will also add to the marketing and administrative job load, and every 10 hides will require one administrative employee within the tourism industry. Here we are talking bookings office or marketing staff

Birding is currently a growing trend within the world tourism market, how ever this is not currently being exploited by the Mtubatuba tourism industry. Project work aims to change that, and make birding a primary draw card within the Elephant Coast Tourism Industry.

There will be many spinoffs from a birding route with one thousand plus bird hides, as the domestic and self drive international tourists may perhaps not make use of local guides, but still make use of the bird hides and related facilities at cluster hides.

The passing trade associated with a busy birding route can become quite substantial, especially if the other activities such as game drives, deep sea fishing trips, arts and craft shopping, nature based walking trails and relaxing at the beach are added into the package deals, making the Mtubatuba Municipality a preferred holiday destination for South Africans, and a must visit location for international tourists to South Africa.

#FRANKIE2SOCKS  #PROJECTWORK

Saturday, April 15, 2017

FUNDING FOR PROJECT WORK

Please help fund project work.

Project work is not an NPO (Non Profit Organisation ).but a project put in place to ensure that there is a market for our marketing and project management services.  Project  Work is in place to facilitate practical training for those folks who have theoretical training as well as personal knowledge of tourism related products or jobs, which fall mostly within.the hospitality and tourism industry. Here we are talking, amongst others about,

front office staff
Restaurant  staff
House keeping staff
Tour guides
Marketing staff
Environmental management and maintenance staff
First line management staff and supervisors

One of the objectives at Project work4U is to establish a functional restaurant, where trainees within the food and beverage sector will acquire practical experience by working at a fully functional restaurant. Project work thus needs to find the funds to build a restaurant that will suite our needs as a training establishment.

We as project work are thus asking for social investments from the general public and businesses alike. Project work would thus like to offer you an opportunity to help us in our fund raising efforts, through making a social investment of R 5 000.00.

Now you may be asking what do you get in return for your social investment, and that is a very.valid question, as R 5 000.00 is a considerable sum of money.

Well this restruant will.need a customer base, and so we would like to offer you as a social investor a return on your social investment. Now what can we offer you that is worth R 5 000.00?

After thinking about this and evaluating our options we think that it is fair to offer you, as a social investor, the opportunity to experience first hand the fruits of your social investment.  So we would like to offer you the opportunity to come and eat at our restaurant, which you funded with your social investment, for FREE

We believe that offering you the opportunity to to eat out in style, for free, at our restaurant, which you helped fund, is a fair trade off,  for your social investment. But R 5 000.00 is a considerable social investment

So we feel that you should get a fair return on your social investment, and get six tickets, each for a table of eight, which you can take up when it suits you. We still need to evaluate and determine the terms and conditions, so we would like your feed back here in the comment stream.below

Now six tickets each for a table of eight makes a total of 48 meals. How ever the tickets are for a group sitting of 8 or less folks, which means that you will need to bring your friends, family or relatives along with you.

You do not need to use all 6 tickets at once, so you will be able to bring folks along for a free meal on six different occasions, or perhaps three groups of 16 folks, or some combination. You decide, but remember these are 6 group bookings, each for a table of 8.


Setting up a restaurant as a training establishment is going to.be a costly affair, as we firstly need to put the building in place, then furnish it with suitable furniture, including the kitchen equipment, like stoves, fridges, ovens and associated cutlery as well as pots, pans, serving dishes, bain marines table cloths, paintings and other artwork for the walls. Then there is also the classroom environment as
well as staff recreational areas, ablution.facilities and so many other expenses not mentioned here.

Your comments would be really appreciated, as we need to have an idea if this tactic of social.invedtments, with a social experience as a return on your social.investment will work as a funding tactic

Leave a comment and let us know what your views on this fund raising tactic are.

If you want to donate please do so on this page  https://bierhttps://bierpens.blogspot.co.za/2017/03/project-work  use the yellow donate button on the right hand marging

Monday, March 20, 2017

Fresh fruit in St. Lucia crafts market

Fresh fruit at St. Lucia arts and crafts market MARKETING is always an expensive thing, if you pay others to do your marketing they need to be paid, and when you do your own marketing, it is even more expensive.

Most of the costs for your own marketing are  hidden costs, and the largest  hidden cost is your personal time.  Today most marketing is within the online environment,  where SOCIAL MEDIA is the largest consumer of your time.

When you take the time and actually do a proper costing, you will be supprised at the true costs of your online marketing.   The first thing that you need to do, is calculate  what your personal hourly rate is. Then work out the time you spend plotting your online marketing, and include the following, as well as all others that come to your mind when compiling the list......

Product or service research
Target market research
s
Data collection and related image research, followed by image selection

Image preparation  and related issues
Copy writing then adding any specialised HTML CODE which you may know about.
Next is the review of your online content before it is finally published

Once you have a true reflection of the work done and the true time consumed to accomplish this marketing, then multiply your hourly rate by the time consumed discussing and implementing the necesary actions to fulfil the purpose, aims and objectives of that portion of your marketing.  Now when you are an amature and still learning how these things are done, how  will it take you to accomplish tasks that profesionals, who know all the tricks, and have many tasks preplanned and pre completed, take hours to do?

That is why it is always cheaper for small businesses to out source their marketing.

Todays post is actually all about marketing the fresh produce, mostly fruits such as bananas, pine apples, advocado pears, guava dillas and other fruits in season, which are sold at the St. Lucia village arts & crafts market in McKenzie street across the road from the Avis car hire office.

There is a very large selection of arts and crafts at this market.  The pics here were all taken earlier when discussing the online marketing for the many ladies who sell their wares at this open air market space.

Thanx for reading my blog post

Enjoy and remember to share this further.

















Thursday, March 9, 2017

why does my business exist?

The  purpose of  Frankie Two Socks Enterprises is to act as a holding company for all the projects and partnerships which I personally become involved with, or put in place as a local tourism development initiative. 

 I will be doing this through my personal brand name of Frankie2socks.  I have been working on this Idea for many years now. I started wearing odd socks way back in 1984 for personal reasons. During the early 2000's I acquired the nick name socks within the Mtubatuba  Town  area. During that time I was selling chili paste and pickles as a living. In late 2010 I some how acquired the nick name of Frankie two Socks within the white community of Mtubatuba and St Lucia.

In late 2016 I decided to actually use this to my advantage. In December 2016 I officially adopted the Brand Name Frankie2socks and have been using the hash tag #FRANKIE2SOCKS  to mark and identify some social media and blog post focusing on a wide variety of topics.  I have even told folks on the street that they may read more about my views on selected topics mostly stuff bout poor ecological management of lake St.  Lucia or the coastal zone

So what I am trying to say is that I have developed the personal brand name of Frankie2socks  and it has taken hold in the mind set and thinking patterns of many folks.  within my geo targeted zone. I also introduce myself to folks as Frankie Two Socks.  The brand name Frankie2Socks is thus easily associated with me as an individual, which gives me a distinct marketing advantage For all projects that I work on.


This will be extremely helpful whan attending meetings as a representative of the ARBU or Association Of Recreational Beach Users.  The ARBU is in place to act as a core group of folks who have an interest in the recreational use of the Elephant Coast Beaches, with  the specific intent to improve the tourism associated with the recreational Use of the Elephant Coast beaches, focusing on the Mtubatuba municipality and the iSimangaliso Wetland Park.



Frankie Two Socks is back in town, and getting the tourism associated with the recreational use of the Elephant Coast Beaches back in the spotlight.  This project will require many resources, and I am looking forward to making lots of strange noises at many meetings, which will soon have many folks looking at the tourism associated with recreational use of our beaches in a different light.

I really want to go fishing on the beach and fish from the back of a van,,,   We used to have the right to do that before our area became declared a world heritage site, but somehow lost this right when the #IWPA took over the political control of our coastal zone, through some, at least in my mind, illegal or devious trick,

The fact that the IWPA is side stepping the public participation process is in many cases just simply over looked.  but that will soon come to an end.  There are laws in place to govern how these things are done, and in my mind the CEO of the iSimangaliso Wetland Park Authority is being rather nasty about things. 

I will be blogging more about that stuff here in the near future.  in the mean time, I need some support, and I would appreciate it if you signed my petition here

Do you use hash tag marketing ?

more about #FUFISM and online marketing using hashtagsHash tag marketing for the tourism industry associated with the recreational use of the Elephant Coast beaches, with a primary focus on the mtubatuba municipality and the iSimangaliso Wetland Park.

DO you use hashtag marketing for your business?

If you answered no, then you need to think clearly about why not, as hash tag marketing is a truly powerful online marketing tool.

So here is why you should use hashtag marketing for your business.

Hash tags can be purpose generated, and product specific.  This is good for events, where the event name, and perhaps year for an annual event would be your hashtag, and brands where the brand name will be your hashtag.

hashtags are such super powerful creatures within the SEO or Search Engine Optimization industry.

Hashtags are easy to use, how ever they do require some careful planning, which will involve a number of different folks each focusing on a different area of your marketing.

One must remember that there are three distinct areas of Search engine Optimisation which each need to be run as stand alone sections, which are integrated into the whole.  these are

1) #IPSEO or InPage Search Engine Optimisation is all the stuff contained within the HTML code of the page, and includes but is not limited to  a number of high end technical tactics such as schema markup and EXIF data and many simpler tactics such as adding alt tags to images, and including title tags along with many others.

2) #OPSEO or Off Page Search Engine Optimization is all the supplemental online marketing such as content marketing, Search engine marketing, social media marketing and all the rest of them online marketing tactics which  most folks think is out side of the SEO space.

3) OLSEO or Off Line Search Engine Optimisation, is the most important aspect of any SEP campaign, as this is where you introduce your desired search terms, along with their semantically similar terminology to your intended target market audience within the online marketing environment.

Most folks think of OFF LINE MARKETING as seperate from online marketing, but today we have things like hash tag marketing, which is where online and offline marketing are married and act as a single combined marketing effort.

this is where #FUFISM based marketing can really be seen to be working.

 

 



Cloud computing with help from #frankie2socks


Frankie Two Socks enterprises is in place to manage my personal business interests, and I offer FUFISM BASED online marketing advice through the 4ubrand blog . I am also involved in some community development initiatives within the Mtubatuba Municipality and surrounding areas of the iSimangaliso Wetland Park. 





The ecology of the coastal zones, the St. Lucia Estuary and Lake St. Lucia, as well as the many game parks within Umkhanyakude district Municipality  are the primary draw card for local, domestic and international tourism within the Mtubatuba Municipality.  One of our main objectives at Frankie Two Socks Enterprises  is to get small and micro businesses within the tourism industry of the Mtubatuba municipality to use the cloud within the interwebs as a powerful business tool, with a strong marketing component.

Cloud computing has been around as a concept since late 1970's, but has only recently become available to the public at large.  Google and Microsoft as well as many tiny players are battling it out to have the most attractive cloud computing services. Many of the foreign search engines like Baidu in china and yandex in Russia are also into the cloud computing game. I use Microsft's email service at hotmail.com as well  as Googles email service at Gmail.com

Both of these service's  offer the individual as well as business and organisations cloud computing services which most folks do not realise exist.

Hot mail  users log into the microsoft cloud and can access many other free services where one can use MS office related features, and store your documents in the Microsoft cloud.

Google  users use their Gmail email address and password to log into all of Googles cloud services such as Drive,  sites, G+, YouTube and others.

Businesses can have  their cloud branded with their domain  and have a completely private space where their company information is safe, but accessable from any web enabled device, any where in the world

FRANKIE TWO SOCKS ENTERPRISES offers business the opportunity to set up and manage your own cloud space within the interwebs, by making use of the GOOGLE FOR WORK programme  click here to request a consolation


Wednesday, March 8, 2017

Imfino Zethu, your Green Groccer in St. Lucia

IMFINO ZEHTU IS A PROJECT WORK INITIATIVE

Imfino Zethu is a green grocer that will soon be based in St. Lucia by the sea, to cater for the fresh herb and produce needs of the tourism and  hospitality  industries within the iSimangaliso Wetland Park, along the Elephant Coast of KZN South Africa.


The basic concept for running a green grocer style shop that focuses on culinary herbs and related fresh produce came about when researchers working for project work evaluated the supply and demand chain for fresh produce such as herbs, spinach and the other fresh produce that would be used in high end restaurants as well as in the many bed & breakfast establishments in the Mtubatuba Municipality. The major focus was on a brief study within the high end restaurants and food chains within the St. Lucia village.


Our research team was instructed not to let the folks know that they were doing a #PEEPSEE type study of what herbs were sourced local and what was not locally available.   this was successful as I do believe that none of these guys realized that they were being spied on, so that we could evaluate the feasibility of a green grocer within the village of St. Lucia.  Well there is quite some competition when it comes to the standard fair of potatoes, onions, cabbage and carrots, but once one steps up in the market and starts asking around for things like jem squash,, Mswelies, Mbatha, Uqadolo or Imbuya, then you get asked what are you talking about.


Well these are traditional African greens, which all fall under the umbrella of Imfino.  Imfino is a Zulu Word which can be loosely translated as Green Leafy Vegetables. And Imfino Zethu can be loosely translated into English as Our greens or fresh leafy veggies.


The idea here is to establish a green grocer focusing on culinary herbs and African style Greens, so that a small group of farmers in the Dukuduku South Region of the Greater St. Lucia wetlands can have a sustainable market for their fresh produce.  We still need to do some work on the education side of things, so that the farmers can understand the needs of their client base, and package the herbs and Imfino in a suitable manner for consumption within that market space.  We still have some time for that as the first seeds have not germinated yet, how ever there is prep work on the ground in progress.


Our  lesson on the practical aspects of packaging their end products,  will be a small hands on tour of a few different retail outlets that supply fresh herbs to the public, and include, but not be limited to :  Food Lovers Market in Richards bay,  checkers, shop-right, OK FOODS, Richards Bay spar. Pick n Pay Mtubatuba, Pick n pay Richards Bay Board walk.


Project work will soon be getting its own blog, which will work together with my blog to promote all  tourism issues, focusing on using the beach as a tourism attraction, and living off of the passing trade associated with the recreational use of our beaches within the iSimangaliso Wetland park.

Project work is also discussed here 


Thanx for reading now please do share this with your social media networks.  we would really appreciate the extra exposure.


#projectwork
#FRANKIE2SOCKS


Tuesday, March 7, 2017

Project work and Frankie two socks Enterprizes

What is Project work, and how will this impact on Frankie Two Socks Enterprises.

Project work is an Info4u supported project aimed at getting folks within the Mtubatuba local municipality working within the hospitality and tourism industry of the Elephant Coast.

Info4u is one of the corner stones of Frankie Two Socks Enterprises, and focuses on supplying relevant information to the world through the info4u web site found at www.info4u.co.za

Mtuba4u is an organization which focuses on the online marketing of all businesses within the Mtubatuba local municipality with the prime focus on tourism associated with the passing trade  generated through the recreational use of the beaches along the Elephant Coast of KZN South Africa. this web site can be found at www.mtuba4u.co.za

Frankie Two Socks Enterprises is a collection of organizations, including Info4u, Mtuba4u and others,  which run a combined FUFISM based online marketing business. The primary focus at Frankie Two Socks Enterprises is to ensure that folks within the Mtubatuba municipality  get their fair share of the passing trade associated with the recreational use of the Elephant Coast beaches.

Frankie two socks enterprises is thus in place to ensure that there is reasonable public beach access to the beaches in and adjacent to the Mtubatuba Municipality. These beaches all fall within the iSimangaliso Wetland Park World Heritage site, which places them squarely under the control of the IWPA or iSimangaliso Wetland Park Authority, who are (at least in my opinion) not doing a very good job, and have successfully destroyed the local and domestic tourism market associated with the recreational use of our beaches, within the Elephant Coast.  Way back in 2004 a company called Acer Africa unertook some studies, on behalf of the IWPA in their efforts to understand tourism flow patterns within the Mtubatuba Local Municipality, and the Umkhanyakude District Municipality. read those here 

Specialist report  SRSEED
Specialist report SRTourism

These reports make for interesting reading with HIND SIGHT, as the economic losses predicted here have become reality.  These losses are very substantial, but no body is taking them seriously.  Not really sure why, but these huge losses seem to be irrelevant to councilors within the Mtubatuba Local Muncipality, who have not taken the efforts to address them.  In 2004 KZN TOURISM issues an occasional paper discussing these matters where they alledge that more than 20 000 folks lost their jobs within our region, due to the knock on impact of the 4X4 Ban.  which you can read here OCCASIONAL PAPER 20 

I will be taking this up further and you can follow me on any one of my social media profiles, or subscribe to this blog to be kept in the loop