Do you use hash tag marketing ?

Hash tag marketing for the tourism industry associated with the recreational use of the Elephant Coast beaches, with a primary focus on the mtubatuba municipality and the iSimangaliso Wetland Park.

DO you use hashtag marketing for your business?

If you answered no, then you need to think clearly about why not, as hash tag marketing is a truly powerful online marketing tool.

So here is why you should use hashtag marketing for your business.

Hash tags can be purpose generated, and product specific.  This is good for events, where the event name, and perhaps year for an annual event would be your hashtag, and brands where the brand name will be your hashtag.

hashtags are such super powerful creatures within the SEO or Search Engine Optimization industry.

Hashtags are easy to use, how ever they do require some careful planning, which will involve a number of different folks each focusing on a different area of your marketing.

One must remember that there are three distinct areas of Search engine Optimisation which each need to be run as stand alone sections, which are integrated into the whole.  these are

1) #IPSEO or InPage Search Engine Optimisation is all the stuff contained within the HTML code of the page, and includes but is not limited to  a number of high end technical tactics such as schema markup and EXIF data and many simpler tactics such as adding alt tags to images, and including title tags along with many others.

2) #OPSEO or Off Page Search Engine Optimization is all the supplemental online marketing such as content marketing, Search engine marketing, social media marketing and all the rest of them online marketing tactics which  most folks think is out side of the SEO space.

3) OLSEO or Off Line Search Engine Optimisation, is the most important aspect of any SEP campaign, as this is where you introduce your desired search terms, along with their semantically similar terminology to your intended target market audience within the online marketing environment.

Most folks think of OFF LINE MARKETING as seperate from online marketing, but today we have things like hash tag marketing, which is where online and offline marketing are married and act as a single combined marketing effort.

this is where #FUFISM based marketing can really be seen to be working.

 

 

Project work and Frankie two socks Enterprizes

What is Project work, and how will this impact on Frankie Two Socks Enterprises.

Project work is an Info4u supported project aimed at getting folks within the Mtubatuba local municipality working within the hospitality and tourism industry of the Elephant Coast.

Info4u is one of the corner stones of Frankie Two Socks Enterprises, and focuses on supplying relevant information to the world through the info4u web site found at www.info4u.co.za

Mtuba4u is an organization which focuses on the online marketing of all businesses within the Mtubatuba local municipality with the prime focus on tourism associated with the passing trade  generated through the recreational use of the beaches along the Elephant Coast of KZN South Africa. this web site can be found at www.mtuba4u.co.za

Frankie Two Socks Enterprises is a collection of organizations, including Info4u, Mtuba4u and others,  which run a combined FUFISM based online marketing business. The primary focus at Frankie Two Socks Enterprises is to ensure that folks within the Mtubatuba municipality  get their fair share of the passing trade associated with the recreational use of the Elephant Coast beaches.

Frankie two socks enterprises is thus in place to ensure that there is reasonable public beach access to the beaches in and adjacent to the Mtubatuba Municipality. These beaches all fall within the iSimangaliso Wetland Park World Heritage site, which places them squarely under the control of the IWPA or iSimangaliso Wetland Park Authority, who are (at least in my opinion) not doing a very good job, and have successfully destroyed the local and domestic tourism market associated with the recreational use of our beaches, within the Elephant Coast.  Way back in 2004 a company called Acer Africa unertook some studies, on behalf of the IWPA in their efforts to understand tourism flow patterns within the Mtubatuba Local Municipality, and the Umkhanyakude District Municipality. read those here 

Specialist report  SRSEED

Specialist report SRTourism

These reports make for interesting reading with HIND SIGHT, as the economic losses predicted here have become reality.  These losses are very substantial, but no body is taking them seriously.  Not really sure why, but these huge losses seem to be irrelevant to councilors within the Mtubatuba Local Muncipality, who have not taken the efforts to address them.  In 2004 KZN TOURISM issues an occasional paper discussing these matters where they alledge that more than 20 000 folks lost their jobs within our region, due to the knock on impact of the 4X4 Ban.  which you can read here OCCASIONAL PAPER 20 

I will be taking this up further and you can follow me on any one of my social media profiles, or subscribe to this blog to be kept in the loop  

You can help by visiting this petition, signing it, share it  and then  asking your friends, family and others to do the same.